When it comes to the side of the auto transport road, let’s just say you’re not looking to get more familiar with it. Being stuck there is bad enough; being stuck there in a luxury car might be considered even worse. BMW wants to take a some of that edge off by making it easier to get help, introducing a personalized smartphone app for its BMW Roadside Assistance.

If Ultimate Service was included with your new or pre-owned BMW, then you can take advantage of it, or those who adopted too early can purchase an annual subscription. It works on iPhones, BlackBerries and Android phones – sorry, Palm and WinMo – and expedites requests for any BMW registered in the U.S. since 1975. Follow the jump for the press release, and look what you can do with your smartphone in the gallery of photos below.