Chrysler auto transport has decided to celebrate the Dodge Ram winning the Motor Trend Truck of the Year award by barring employees at its Auburn Hills headquarters from seeing the sun for 120 days. The company has turned its HQ into one big billboard with a 14-story building wrap. The 140-foot tall, 120-foot wide graphic features a massive 2010 Dodge Ram Heavy Duty atop a pile of rocks.

The company says the wrap is part of a nationwide campaign to get the word out about the Ram’s win, and that around 200,000 people will see the display every day as they travel along I-75. The install took a total of three days, and Chrysler says that the truck featured in the wrap is a 100 feet long and 41 feet tall. No word on whether or not those specs will line up with what we can expect from the 2015 pickup. Hit the jump for a look at the press release.